The social communication of Massimiliano Della Mura – Tailoring represents the real differential element to make the user perceive the uniqueness and exclusivity of the “made by” Della Mura tailored garments, as well as a very large showcase capable of increasing to excess the visibility of the brand
The focal point of Massimiliano Della Mura’s social presence – Tailoring is the integration with the catalog of the e-commerce site, from which the shopping windows on Facebook and Instagram channels follow.
Shopping windows are a precious resource. They constitute a direct access channel to e-commerce products, and make the catalog immediately visible to anyone who lands on social profiles. In a sense, they bypass the user’s browsing process on the e-commerce site to reach the product. The garment is there, complete with images, price and description: the user just has to click and then go to buy it on the website.
Finally, great importance is given to the advertising power of Facebook Ads. For Massimiliano Della Mura – Sartoria, we have several targeted sponsored ads in place, aimed at a specific target created ad-hoc through the segmentation possibilities given by the social network.
On the other hand, this is precisely the strength of this tool: the ability to reach potentially and really interested users with almost surgical precision.
Sponsored social ads have different purposes, since they are aimed at users at different times of their purchase process: a user who has abandoned the shopping cart will inevitably receive a different communication from another who is instead at the first approach. However, the announcements all have one thing in common: product spectacularization!