Art & Tourism division deals with enhancing cultural heritage and tourist destinations through modern and highly advanced technological solutions.

We work on every type of monument and site belonging to the Italian and international cultural heritage  in order to make them usable in an innovative way.

Our goal is enriching the experiences of users who interface with the art, architectural and cultural world by providing them new visit methodologies that stimulate emotional and sensorial impact.

Our applications aren’t made just to engage the user’s emotion but also to trasmit him the knowledge he needs to navigate the artistic world. Emotional and informational component combine powering the user’s knowing desire

In order to achieve these goals, the applications we implement in cultural and tourism sector are based on cutting-edge technologies.

Especially, we have a high know-how in the realization of:

Our innovative storytelling of the tourist and cultural sector goes through the use of augmented reality and virtual reality technologies.

One of the areas where augmented reality finds its best application is the cultural and tourism sector. This technology, that virtually introduces new multimedia and textual elements within a physical setting by using mobile devices as smartphones and tablets, is ideal to tell about art work in a interactive and in-depth way.

Our team is expert on the implementation of AR (augmented reality) solutions through the creation of smartphone apps that use tools already includes in these devices like camera, gps and accelerometers. The applications created range from systems that add virtual tags to cultural installations that refer to supplementary sheets to others that are able to identify hotels, restaurants and shops by using geo-localization services. We also realize apps that provide users video-gaming experiences by creating interactive quizzes and animated books.

Augmented reality guarantees enriched visit experiences. It makes the confrontation with the culture fun, engaging and unique, leaving a memory that will remain over time.
With virtual reality it is possible to build simulated environments to which a subject can access through the use of digital tools (for example 3D viewers and glasses). The result is an engaging customer experience. The user finds himself catapulted into a virtual 3D digital world in which he feels physically present. The transport of the sensory and emotional sphere is very strong and intense.

The realization of VR applications requires a strong know-how in the development of animated 3D models. The fulcrum at the base of the visual elements functioning is the management software that manages all the implemented resources.

We have a team with high skills in software development and 3D graphics for creating virtual environments in which let users totally immerse. We are able in designing and constructing exciting illusory realities that are alternative to those that surround us in everyday life.

In the field of culture and tourism, a similar skill allows us to create solutions with high entertaining power able to give the visitor an unprecedented fruition experience. 3D environments, like time machines, have the ability to introduce the viewer into contexts that depict versions of past or present moments about a place or art work; these are just an example of the VR applications that we create to make the approach to culture sensational.
Among the digital contents that are part of virtual reality solutions there are also tools that depict actual reality, such as 360 ° videos. 360 ° videos reproduce a real scene by returning all possible angles at the same instant.

The subject shot can be navigated from different points of view: during the execution of the video the user has the possibility to rotate the perspective by scrolling up, down, right and left. The result is a complete and personalized vision.

This feature makes this type of content one of the most engaging. The viewer, being able to explore and decide in which direction to look, has an immersive and interactive viewing experience.

The making of a 360 video requires storytelling skills, skilful use of editing and editing software and professional level equipment. Our experts make use of 360 ° cameras, drones and rovers to create videos that can be navigated on different devices: from desktop by moving the cursor and from tablet / mobile using the gyroscope. Using cardboard and VR viewers you get an even more all-encompassing experience.

The 360 ​​virtual tours that we create for works and cultural / tourist sites are a plus that can stimulate the senses of the viewer and produce an emotional impact. These innovative and engaging solutions guarantee us a decisive competitive advantage over our competitors.
In Sautech Group, the use of three-dimensional technology does not stop at the creation of virtual environments for VR apps, but is also a key factor for the creation of 3D holographic projections. 3D holograms give life to a three-dimensional representation of an image in an empty space or on third-party elements such as walls, ceilings and floors, all without the need for special glasses.

The holograms allow an effective interaction between the audience and the represented image. This possibility makes this type of tool really effective for creating multimedia stories with a high emotional value.

Creating 3D holographic reproductions of cultural artifacts allows the visitor to enjoy an exciting and engaging show that greatly enhances the artistic value of the work.

The holographic projections made by our team are the result of a wise know-how in the use of high performance and resolution 3D projectors. Each projection is customized according to the specific needs of the customer. Our experts, in fact, always work by carrying out a careful analysis and evaluation of the spaces available for the implementation of 3D holographic images.
The entertainment power of augmented reality and virtual reality reaches its maximum potential when applied in the gamification sector. Gamification is the application of the logic and dynamics of games in contexts other than strictly playful ones.

Applied to the cultural / museum and tourist reality, gamification creates very dynamic and interactive experiences of use of artistic assets. Gamification, by pushing the user to compete in the first person in a competition, transforms him into the protagonist. This increases his desire to interface with the work of art and makes the attractive power of the cultural offer stronger.

The creation of videogames that use augmented reality and virtual reality technologies requires two elements: the narrative structure in which the gamer is immersed and the software platform that supports and makes all game dynamics possible.

In Sautech Group we have a team specialized in the development of gamification software which, in addition to allowing the execution of the game, continuously monitor its functioning and modify any weak points in real time. Furthermore, we can also count on professionals able to create original playful video stories.
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Autorizzo il trattamento dei dati personali ex art. 13 del Regolamento Generale UE sulla protezione dei dati personali n. 679/2016.